Question 1

How does AI search improve booking conversion for tour operators?

Accepted Answer

Traditional keyword search misses offers that don't have the exact matching tag. SmartSearch reads full hotel and excursion descriptions, understands the intent behind a query, and verifies that results actually meet the traveller's requirements — before returning them. This means more of your inventory becomes visible and users get a curated, accurate shortlist instead of thousands of unfiltered results.

Question 2

Can your AI products integrate with existing travel systems like Amadeus or Sabre?

Accepted Answer

Yes. We build direct integrations with GDS platforms including Amadeus and Sabre for real-time inventory and flight management. We also integrate with booking engines, CRM systems, SSO, and payment providers like Stripe, Adyen, BLIK, and PayU — so your existing stack stays in place.

Question 3

What AI products does SH offer for the travel industry?

Accepted Answer

We offer three AI products built for travel operations. SmartSearch is a semantic search engine with fact verification — it understands natural language queries and surfaces verified offers. KnowHub is an AI-powered knowledge portal that centralizes destination guides, hotel contracts, and procedures into one searchable database. InProduct is an AI copilot for travel SaaS platforms that reads your codebase and keeps documentation automatically up to date.

Question 4

How do you ensure AI responses don't return incorrect or invented information?

Accepted Answer

All three of our AI products are built on a verified-answers model. SmartSearch traces every result back to a specific sentence in your source data. KnowHub only responds based on your own approved documents — it cannot generate answers outside that data. InProduct grounds every response in your actual codebase. None of our products use public AI training data to answer user queries.

Question 5

How long does it take to implement SmartSearch or KnowHub for a travel platform?

Accepted Answer

Implementation timelines depend on your data complexity and existing infrastructure, but most deployments go live within 2 to 6 weeks. We handle source analysis, context modeling, integration, and precision testing before launch — and provide ongoing monitoring and optimization after go-live.

Question 6

Is my travel data secure when using your AI products?

Accepted Answer

Yes. All products are ISO 27001 compliant. We do not use your data to train AI models. Data is encrypted at rest and in transit, database access is restricted to within the application, and we integrate with your existing SSO and access policies. Security is built into every stage of delivery — not added at the end.

Question 7

Do you work with travel SaaS companies, or only tour operators?

Accepted Answer

Both. We work with tour operators who need smarter search and knowledge management, and with travel SaaS companies that need AI-powered product documentation and in-app support. Our clients include Rainbow Tours, CHOOOSE, and companies across Europe and the US operating in booking, logistics, and travel technology.

Smarter search, faster bookings. AI products built for travel

Our client – Rainbow Tours

Our process:

The Outcome

You may also like...

Frequently Asked Questions