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Ideation Services. Product Discovery, R&D, Scoping & Testing.

Product discovery services for enterprise teams that need to de-risk software development before they build.

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Trusted by enterprises across Europe and the US

Siemens
Siemens Healthineers
PwC
Geberit
Toyota
Rainbow Tours
CHOOOSE
Omnipack
Lexolve

Do any of thesesound familiar?

  • We're watching competitors ship what we still call a hypothesis.
  • We have few users and don't know why.
  • Everyone wants AI, but no one has a plan for ROI.
  • Research reports end up in a drawer.
  • We have twenty ideas and zero clear priorities.
  • We don't know what customers will actually pay for.
  • Our team is building features without product-market fit.
  • Stakeholders disagree on MVP scope and what to ship first.
  • Whoever talks loudest sets the roadmap.
  • We talk to users once a year.
  • Prototypes never leave R&D.
  • We only test ideas after they ship.

4 Ways to De-Risk Your Next Product Investment

Each service answers a different question. Together they cover the full path from idea to development-ready scope.

Product Discovery

For new products that need validation. Our product discovery workshop interviews users, defines the right problems, prototypes solutions, and tests them before a single line of production code is written. Discovery phase deliverables include a clear product vision, prioritized features, tested wireframes, and a development cost estimate.

Learn About Product Discovery →

R&D Exploration

For ideas that depend on a technology you haven't tested yet. We test technical feasibility through proof-of-concept prototypes built against your real data and infrastructure. R&D for software products that compares technologies, benchmarks performance, and tells you what's possible before you commit a development budget.

Learn About R&D Exploration →

Scope Building

For teams ready to define their MVP. Our product scoping services turn validated research into a tested, prioritized feature set, a technical feasibility review, and a development cost estimate. MVP scoping built so your engineering team starts building without waiting for clarification.

Learn About Scope Building →

User Testing

For prototypes, MVPs, or live products with adoption problems. Our user testing services run structured sessions with real users, observe where they struggle, and translate behavior into prioritized UX recommendations. Usability validation and prototype testing that tell you exactly what to fix and in what order.

Learn About User Testing →

Product Discovery

For new products that need validation. Our product discovery workshop interviews users, defines the right problems, prototypes solutions, and tests them before a single line of production code is written. Discovery phase deliverables include a clear product vision, prioritized features, tested wireframes, and a development cost estimate.

Learn About Product Discovery →

R&D Exploration

For ideas that depend on a technology you haven't tested yet. We test technical feasibility through proof-of-concept prototypes built against your real data and infrastructure. R&D for software products that compares technologies, benchmarks performance, and tells you what's possible before you commit a development budget.

Learn About R&D Exploration →

Scope Building

For teams ready to define their MVP. Our product scoping services turn validated research into a tested, prioritized feature set, a technical feasibility review, and a development cost estimate. MVP scoping built so your engineering team starts building without waiting for clarification.

Learn About Scope Building →

User Testing

For prototypes, MVPs, or live products with adoption problems. Our user testing services run structured sessions with real users, observe where they struggle, and translate behavior into prioritized UX recommendations. Usability validation and prototype testing that tell you exactly what to fix and in what order.

Learn About User Testing →

Most products don't fail because of bad code. They fail because of untested assumptions. Ideation gives your team the evidence to commit a budget with confidence.

Alexander StasiakCo-Founder @ SH

From Idea to Evidence

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Frequently asked questions

Product discovery is a structured research and validation process that runs before software development begins. It interviews users, validates assumptions about their problems, prototypes solutions, and tests them before any production code is written. Enterprise teams need product discovery when committing budget to a new product, redesigning an existing one, or adding a major capability. SH offers Product Discovery as a 4 to 8 week engagement that ends with a tested prototype, a prioritized feature list, and a development cost estimate.

A design sprint is a 5-day workshop format focused on rapidly prototyping and testing one specific solution. Product discovery is a longer, broader engagement that covers user research, problem definition, ideation, prototyping, and testing across multiple solution paths. A design sprint answers "does this one idea work?". Product discovery answers "what should we build, for whom, and why?". For enterprise products with multiple stakeholders and significant development budgets, discovery is the right depth. For single-feature validation, a design sprint can be enough.

A complete Product Discovery engagement at SH delivers: a validated low-fidelity prototype tested with real users, a prioritized list of MVP features aligned with user needs and business goals, a development cost estimate, user persona documentation, customer journey maps, AI integration recommendations where relevant, and full documentation your engineering team can act on. Everything is structured so development can start without waiting for additional clarification.

A typical product discovery phase at SH runs 4 to 8 weeks. Timeline depends on the complexity of your product, the number of user personas being researched, and the scope of the prototype being tested. Condensed versions are available for teams with tighter deadlines. R&D Exploration runs 2 to 4 weeks. Scope Building runs 2 to 5 weeks. User Testing runs 2 to 4 weeks.

Enterprises should run product discovery when the cost of building the wrong thing exceeds the cost of validating it first. That threshold is usually crossed when the development budget enters six figures, when multiple stakeholders disagree on direction, when the product targets a new user segment, or when AI is part of the roadmap but the team isn't sure where it adds value. Teams that go straight to development without discovery typically spend 2 to 3 times more on post-launch rework than they would have spent on discovery upfront.

Software development risk comes from two sources: building the wrong features, and building them on untested technical assumptions. SH addresses both through Ideation services. Product Discovery validates user needs and business problems before features are scoped. R&D Exploration tests technical feasibility through proof-of-concept prototypes before architecture is committed. Scope Building tests prioritized features with real users before MVP development starts. User Testing catches UX issues at the prototype stage where fixes cost hours, not quarters. The combination removes the most expensive sources of late-stage rework.

AI product discovery is product discovery applied to products that include AI as a core capability. It adds three layers traditional discovery doesn't cover: data quality assessment (whether your data can support the AI use case), model selection (which approach actually fits the problem), and AI value validation (whether AI meaningfully improves the solution or just adds complexity). At SH, AI product discovery is run as part of Product Discovery for AI-enabled products, with proof-of-concept testing handled in R&D Exploration when technical feasibility is uncertain.

Not Sure Which Service You Need?

Tell us where you are. We'll tell you which engagement matches your stage and what it would look like for your product.

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Work with a team trusted by top-tier companies.

Siemens
PwC
Toyota