Privacy policy

When you use our website, we may collect: your name, email address, phone number and company name (when you fill out a form or contact us); your answers, score and result band when you complete the AI Readiness Assessment; the content of messages you send through our AI chat or live chat; and technical data (IP address, browser type, device information) collected via cookies and similar technologies, subject to your cookie consent.

We collect information from you when you subscribe to our newsletter, fill out a contact form, complete the AI Readiness Assessment, use the AI chat or live chat, book a call through our scheduling tool, download an e-book, respond to a survey, or otherwise enter information on our site.

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:

• To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer service requests.
• To administer a contest, promotion, survey or other site feature.
• To ask for ratings and reviews of services or products.
• To follow up with them after correspondence (live chat, email or phone inquiries).
• To deliver content you have requested — for example, the extended AI readiness report sent to the email address you provide.
• To add you to our newsletter, only with your consent and after you confirm your subscription (double opt-in). You can unsubscribe at any time using the link included in every email.
• To respond to your inquiries and follow up on them.

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We use them to:

• Help remember and process the items in the shopping cart.
• Understand and save user's preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since every browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. It will affect the user's experience that makes your site experience more efficient and may not function properly.

However, you will still be able to place orders.

We do not sell or trade your Personally Identifiable Information. We do, however, share it with trusted service providers who process it on our behalf and under our instructions (data processors) — for example our hosting, email delivery, newsletter, analytics and anti-bot providers listed below. We may also disclose information where required by law.

Our website embeds selected third-party services: hCaptcha (bot protection on forms), Calendly (call scheduling), CookieYes (cookie consent management), Google Tag Manager, Meta Pixel and Hotjar (analytics and marketing measurement, active only with your cookie consent), and an AI chat assistant. These providers may process technical data such as your IP address. Details are listed in the section "Service providers we use".

We use the following categories of service providers, who may process your personal data on our behalf:

• Mailchimp (Intuit Inc., USA) — newsletter management. Your email address is added to our audience with a "pending" status and you receive marketing communication only after you confirm your subscription.
• SendGrid (Twilio Inc., USA) — transactional email delivery (e.g. the AI readiness report you request).
• hCaptcha (Intuition Machines Inc., USA) — protection of our forms against bots; processes technical data such as IP address and browser signals.
• Google Cloud / Google Tag Manager (Google Ireland Ltd. / Google LLC, USA) — hosting of media assets and tag management.
• Meta Pixel (Meta Platforms Ireland Ltd.) and Hotjar (Hotjar Ltd., Malta) — analytics and advertising measurement, loaded only with your cookie consent managed via CookieYes.
• Google Cloud Platform — application and database hosting. The production site is additionally served through Cloudflare (CDN/proxy).

Where these providers are located outside the European Economic Area (in particular in the USA), we rely on appropriate safeguards: the EU Standard Contractual Clauses and/or the EU–U.S. Data Privacy Framework.

When you complete the AI Readiness Assessment, we ask for your company name and your answers to the assessment questions, and — if you choose to receive your full result — your email address together with your consent to marketing communication. We use this data to: (1) generate and send you the extended report you requested, (2) add you to our newsletter subject to double opt-in confirmation, and (3) contact you about our services. Your submission (email, company name, answers, score and result band) is stored in our content management system for 3 years. Providing this data is voluntary, but necessary to receive the full result. The scoring is a simple sum of your answers used to prepare your report; it does not produce legal or similarly significant effects for you.

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en

We use Google AdSense Advertising on our website.

Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy.

We have implemented the following:

• Google Display Network Impression Reporting
• Demographics and Interests Reporting

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

Opting out:
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.

When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.

We do not specifically market to children under the age of 13 years old.

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:We will notify you via email

• Within 1 business day

We will notify you via phone call

• Within 1 business day
   

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.

To be in accordance with CAN-SPAM, we agree to the following:

• Identify the message as an advertisement in some reasonable way.

If at any time you would like to unsubscribe from receiving future emails, you can email us at office@start-up.house and we will promptly remove you from ALL correspondence.

In accordance with Articles 13(1)–(2) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation, 'the GDPR'), we inform you that:

Controller. The controller of your personal data is Startup Development House Sp. z o.o., Al. Jerozolimskie 81, 02-001 Warsaw, Poland. You can contact us about your data at office@start-up.house.

Purposes and legal bases. We process your personal data to: respond to your inquiries and messages (Art. 6(1)(f) GDPR — our legitimate interest); deliver content you request, such as the AI readiness report or e-books (Art. 6(1)(b) GDPR); send marketing communication and our newsletter (Art. 6(1)(a) GDPR — your consent, confirmed by double opt-in); analyse and improve our website (Art. 6(1)(a) GDPR — cookie consent, and Art. 6(1)(f)); and conduct recruitment when you apply for a position (Art. 6(1)(a) and (b) GDPR).

Recipients. Your data may be shared with the service providers listed in "Service providers we use", acting on our behalf. Some of them are located outside the EEA — transfers are safeguarded by Standard Contractual Clauses and/or the EU–U.S. Data Privacy Framework.

Retention. We keep your data no longer than necessary for the purposes above: inquiry data for the time needed to handle the inquiry and 3 years thereafter; marketing data until you withdraw consent; assessment submissions for 3 years; recruitment data for the duration of the process unless you consent to future recruitment.

Your rights. You have the right to access, rectify, erase and port your data, restrict or object to its processing, and to withdraw consent at any time (without affecting processing before withdrawal) — e.g. via the unsubscribe link in every email. You also have the right to lodge a complaint with a supervisory authority (in Poland: the President of the Personal Data Protection Office, UODO).

Automated decision-making. We do not make automated decisions, including profiling, that produce legal or similarly significant effects for you.

If there are any questions regarding this privacy policy, you may contact us at
office@startup-house.com