Rainbow Tours: 20,000 loyalty program sign-ups in 2 weeks

Our collaboration with Rainbow — one of Poland’s leading tour operators — focused on supporting the e-commerce team in implementing the new digital loyalty program, Bumerang. Based on the idea that “good trips come back like a boomerang,” the program rewards loyal customers with unique benefits. The main design objective was to create a modern, intuitive interface that precisely aligns Rainbow’s business goals with the real habits and needs of travelers.

Challenge

Rainbow needed a loyalty program that would go beyond classic points systems or discount cards. The new solution had to strongly engage the audience, reflect the brand’s dynamic identity, and build long-term retention. The team wanted a visually appealing yet highly usable product that clearly explains the program’s rules, encourages registration, and lets users benefit from it immediately.

Solution

Our team focused on developing a design that puts visual appeal and usability on equal footing. We designed an interface that makes it easy for users to navigate the Bumerang program. The sign-up process was simplified, and the user interface (UI) was designed to clearly guide users through every step, reducing barriers and uncertainty.

Results

The final product was a loyalty program that stayed true to Rainbow’s brand identity while delivering real value to both the company and its customers. Within the first two weeks, 20,000 customers signed up for the Bumerang program, demonstrating that the concept hit the mark.

Process/Approach

To ensure the design truly reflected Rainbow’s business goals, we ran several workshops with their team. This collaborative approach helped us align the program’s design with their objectives and enabled continuous feedback throughout the project.

We adopted a dynamic brainstorming process that fueled creativity and innovation. To truly refine the design, we conducted two rounds of extensive testing with real users from diverse backgrounds. This approach let us draw on multiple perspectives, making our interface not only visually appealing but also intuitive and accessible to everyone. These diverse user tests were crucial for balancing aesthetics and functionality, helping us create an experience that resonates with people with different needs and backgrounds.

We also brought a UX writer onto the design team to ensure the messaging hit the mark. The result was a program that not only engaged visually but also communicated with users with complete clarity.

Summary

We are pleased to once again demonstrate that our comprehensive, holistic approach to challenges translates into success and helps our clients achieve their business goals. The success of the Boomerang program is a testament to excellent partnership and to the courage and creativity of team members, partners, and leaders.