20,000 Sign-Ups in Two Weeks:
The Success of Rainbow’s
Bumerang Loyalty Program
20,000 Sign-Ups in Two Weeks:
The Success of Rainbow’s
Bumerang Loyalty Program
Client
Rainbow Tours
Location
🇵🇱 Poland
Website
www.r.plCooperation dates
April-August 2024
Project status
🟢 Complete
Scope of work
Product DevelopmentProduct Design
Our collaboration with Rainbow, one of Poland's leading tour operators, focused on supporting the Rainbow e-commerce team with bringing to life their new loyalty program, Bumerang. Built on the principle that "good deeds come back like a boomerang," the program rewards loyal customers with exclusive benefits. The main challenge was to deliver a sleek, user-friendly design that aligned with Rainbow's business goals and user’s needs and habits.
Challenge
Rainbow needed a loyalty program that would engage users, reflect the spirit of their brand, and be intuitive enough to encourage long-term customer participation. They wanted a solution that was visually appealing yet functional, allowing customers to quickly understand how to join and take advantage of the benefits.
Solution
Our team focused on crafting a design that prioritized both aesthetic appeal and usability. We designed an interface that allowed users to easily navigate through the Bumerang program. The sign-up process was streamlined, and the user interface (UI) was shaped to guide users through each step clearly, reducing friction and confusion.
“The Startup House design really hit the mark for us. It’s simple, intuitive, and makes it easy for customers to see the benefits right away. This kind of clarity has really helped us boost engagement in the program.”
Michał Jaworski
E-Commerce Director at Rainbow
The Design
The design featured bold, vibrant visuals aligned with Rainbow's energetic branding, ensuring familiarity for customers. The user experience was refined for seamless, intuitive interactions, setting it apart from traditional loyalty cards used for years.
What really stood out for us was how well the design balanced our brand identity with a user-friendly experience. It’s not just about looking good; it actually works in terms of driving customer interaction and achieving our goals. - Maciej Hernik, Project Manager at Rainbow
Results
The final product was a loyalty program that felt true to Rainbow's identity while delivering real value to both the company and its customers. Within the first two weeks, 20,000 customers signed up for the Bumerang program, showing that the concept was spot on.
“We’ve already seen a strong response from our customers. The fact that 20,000 people joined in just the first two weeks shows that we really hit the mark with this idea.”
Katarzyna Rutkowska-Suwała
Project Manager at Rainbow
The combination of easy-to-follow copy, a beautifully designed interface, and a seamless user experience led to:
Increased sign-ups
A noticeable uptick in customer registrations for the loyalty program within the first few weeks of its launch.
Higher engagement
With an intuitive interface and clear messaging, users quickly began engaging with the program, redeeming benefits, and returning for more.
Improved customer loyalty
We are confident the Bumerang program will strengthen even more Rainbow's connection with its customers, contributing to higher customer retention and repeat business.
“The program is easy to use, and that’s been key to its success. We’re seeing people sign up and come back to use the benefits more often.”
Michał Jaworski
E-Commerce Director at Rainbow
Journey/Approach
To ensure that the design truly reflected Rainbow's business objectives, we held several workshops with their team. This collaborative approach helped us align the program’s design with their goals and allowed for continuous feedback throughout the project.
We embraced a dynamic brainstorming process that fueled creativity and innovation. To truly perfect the design, we conducted two rounds of extensive testing with real users from all walks of life. This approach allowed us to tap into a wide range of perspectives, ensuring our interface wasn't just visually striking but also intuitive and user-friendly for everyone. These diverse user tests were essential in fine-tuning the balance between aesthetics and functionality, helping us craft an experience that resonates across different backgrounds and needs.
We also included a UX writer in our project team to ensure the message hits to the point. The result was a program that was not only visually engaging but also communicated utterly clearly with users.
“The user testing was a real game-changer. Seeing how people from different backgrounds interacted with the program helped us refine the design and make it as intuitive as possible. It made a huge difference in the final product.”
Michał Jaworski
E-Commerce Director at Rainbow
Conclusion
We are more than happy to prove again that our complex and holistic view on topics leads to success and helps our Clients reach their business goals. The success of the Boomerang program is a testament of a perfect partnership and with bold, creative team members, partners and leaders.
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