Little Wine: B2B wine education platform for mobile and desktop

LITTLEWINE is a global wine knowledge platform, co-created by winemakers. It enables industry professionals to discover wines straight from the source.

It's a B2B SaaS product that digitizes wine knowledge and information exchange. It replaces an in-person visit to a winery with its virtual equivalent. The platform connects professionals and wine lovers with producers, increases the transparency of product information, and makes knowledge sharing easier. It also showcases the people and places behind the world's most interesting wines.

The Challenge

LITTLEWINE wants every professional working with wine to have label information at their fingertips. Content created by the producers themselves is key to the platform's success.

In the current supply chain, a wine's authenticity often gets lost along the way, between successive intermediaries. LITTLEWINE aims to remove these barriers: to source detailed content directly from producers and present it in a clear, attractive format.

We organized workshops with wine enthusiasts, industry professionals, and producers. Based on market research conducted together with SH, LITTLEWINE decided to target the first version of the product to the B2B segment. A personalized wine collection gives users quick access to information about the wines they work with and the ones they want to work with in the future.

The platform combines two types of content:

• Content curated by LITTLEWINE: articles, blog posts, information about wines, as well as photos and videos sourced directly from producers, published via the web app's admin panel.
• User-generated content: wine lovers' collections, favorite wines, and notes (a feature planned after the MVP).

Solution

Winemakers have their own accounts and pages on the platform. They can publish and update content there and add photos and videos. Industry professionals create personalized collections, share them with their teams, and use information about wine regions and grape varieties prepared by LITTLEWINE.

An advanced search makes it easy to find wines and training materials.

Product Discovery Process

We started with a series of workshops and conversations about the competition, customer needs, and potential revenue streams. These sessions clarified the product vision. We then prepared prototypes based on user insights and hypotheses validated by market research.

After preparing the wireframes, we recruited participants for testing. LITTLEWINE invited winemakers and wine buyers, acclaimed sommeliers, and consumers with diverse profiles, which yielded a broad spectrum of perspectives.

LITTLEWINE had real-time visibility into the interviews, their outcomes, and the prototypes updated based on them. Our engineering team narrowed the product scope to several priced MVP variants, keeping only the features essential for launch.

Because the engineering team took part in Product Discovery from the start, they could assess the scope from multiple perspectives and align technical feasibility with the most important user benefits.

Outcome: a document with pricing for the proposed MVP variants, each with a clearly defined feature set, ready to present to early users and investors.

Scope of Our Work

The Product Discovery workshops started at the end of November, and user testing took place after the New Year. Within two weeks, we conducted ten user interviews across two groups.

What's next

LITTLEWINE is continually evolving. The current strategy focuses on winemakers and knowledge-sharing among professionals.

Goal: to become a trusted source of information for sommeliers and other professionals, who today search for the data they need across multiple channels at once: on websites, on social media, in emails, and in handwritten notes.

More about the solution : littlewine.io