Flyv: Algorithm-Driven Booking System for a Regional Airline

Flyv's Ambitions

Flyv has offices in Switzerland and Germany and aims to change the way Europe flies. Most airlines operate on a hub-and-spoke model. Instead, Flyv uses an advanced algorithm that builds its flight network each day based on bookings and operational data. At the time of booking, the passenger already knows the travel time window, and just before departure they receive the exact details. The app is not yet available on the market. Flyv's goal is to build a globally recognizable brand.

Our Collaboration with Flyv

We began the collaboration in May 2023. It was led by Account Manager Artur Povodor and Project Manager Seweryn Olek. Our task was to turn the concept into a tangible prototype.

Challenges

Balance in design

Flyv's business model came with a twofold design challenge. The UX needed to feel familiar and evoke associations with traditional airline booking systems, while also clearly showing how Flyv's model differs from them.

Booking platform & fulfillment

It was crucial to develop a reliable booking platform and a fulfillment algorithm capable of generating bookable offers. To achieve this, resource management and the planning of potential routes had to be carefully linked so that every proposed flight would be feasible.

What sets Flyv apart

With over 450 small airports in Germany alone, Flyv saw an opportunity for a new way of traveling: simpler trips, significant time savings, and the convenience of local airports. Flyv's goal is to streamline connections between cities as well as with rural areas, and to unlock an untapped market.

The project culminated in a groundbreaking meeting in Warsaw. Flyv’s vision turned into a tangible prototype, ready for investor discussions.

Summary

Flyv’s innovative approach to aviation, combined with SH’s expertise in product design and custom software development, has opened a new chapter in European travel.