#SayHey to the New Brand!
Alexander Stasiak ・ Marek Pałys
Aug 03, 2023・5 min read

Table of Content
The Startup House story takes a rebranding twist.
A New Chapter in Our Visual Identity
We started with the name.
A striking logo.
A strong visual identity.
The Startup House story takes a rebranding twist.
Seven years ago, we dreamt of creating a company that would give clients what we, as startup newbies never had:
data-driven guidance, the guts to challenge business ideas, and a smooth product development process.
Soon, our dream became a foundation to build upon. The foundation for a new company that would give entrepreneurs the support they needed. That company was Startup House.
A New Chapter in Our Visual Identity
Now, countless business stories later, we feel it’s time to clear away the accumulated brand clutter, refresh our visual identity and align it with the hard-earned expertise we’ve gained.
By doing so, we offer our existing and future clients the sort of reassurance that reliable partners do. A reassurance that we’re partners capable of transforming your dreams into exceptional digital products.
We started with the name.
Startup House or Startup Development House? We’ve stripped away the "development" bit because after all, our services cover so much more than that. Development is just part of what we do – and this distinction matters.
A striking logo.
This was a challenge, for although we still love the rocket icon, we felt it was time for something new. We wanted instead a
unique visual approach that goes beyond mere symbols and heads toward a full representation of our brand.
A strong visual identity.
We sought a style that amplifies our brand's voice. A voice that adds depth to every client story and highlights shared passion, creativity, and an appetite for diving headlong into
the most groundbreaking business concepts. And we think we've nailed it.
So, today we begin a new chapter in the Startup House story – a story in which you explore, iterate, pivot, and thrive. A story in which dreams turn into exceptional digital products. A story we hope you’re in, too.
With love & fun,
Alex, Marek & Startup House Team
PS. Huge shout-out to our partners in crime: 247 Studio and Kommunikat Studio. Bartek, Oskar, Karol, Kuba – thank you for providing us the space to voice our vision and for relentlessly pursuing it with us. What a ride it's been!

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